Reconstruction Identity of State Defense in the Movie “Salam Bela Negara”

Abstract

Educations world faces various challenges in the future. Due to that matter, media is real globalizations instrument to build character especially for the young generation. The young generation or mostly called as millennial generation have high tendency to follow the western culture which is not necessarily aligned with east culture, especially with Indonesia culture. Refer to that matter, Fiber Production as one of creativity forum in the field of cinematography that initialize to made a movie with theme defense the nation. This movie story about five students affected by the impact of globalization that manifested in hedonics lifestyle and away from the love of their country. Eventually, they realized when they began with program Kuliah Kerja Nyata (KKN) in an isolated area. They finally understood that they could love Indonesia with simple way. The purpose of this research refers to this movie is trying to shift the defense of the concept of the nation. The theory in this research is semiotics, defense of the nation through the movie. This research uses social constructivism approach through analysis of Semiotics who tried to interpret by way of describing a sign through the meanings of connotation and denotation or ideology that is represented in the movie Salam Bela Negara. The result of this research, defense the nation not always relate with the military, but it could be applied in daily life through positive contribution.

Published

https://www.asianinstituteofresearch.org/JSParchives/Reconstruction-Identity-of-State-Defense-in-the-Movie-%E2%80%9CSalam-Bela-Negara%E2%80%9D-

Semiotic Roland Barthes

REPRESENTASI SENSUALITAS PEREMPUAN DALAM IKLAN NEW ERA BOOTS DI TELEVISI

Kajian |

01/04/2018

| Firdaus Noor

REPRESENTASI SENSUALITAS PEREMPUAN DALAM IKLAN NEW ERA BOOTS DI TELEVISI

Abstract

Television advertising is one of the most effective and efficient communication media as a medium to market the products and image of a company. But today many television commercials featuring scenes and words that are less profanity with the impression of ‘sex’ in it. But it turns out that selling sex through advertising is nothing new, sex appeal has an early appeal and can last a long period of time. And now there are also many ads featuring women by showing sexiness, nudity and valuable parts of the body. In essence many women are represented in stereotypes that tend to undermine the position of women in the presence of men. One of the ads that use women as one of the media for the message is the New Era Boots ads. Advertisements that aired only a few days in 5 national television stations namely Trans TV, Trans 7, TV One, Metro Tv and Indosiar finally revoked after receiving a reprimand from the KPI on February 16, 2015 ago. The ads show scenes that can be considered quite erotic and less feasible. The advertisement contains the sensuality and impression of less profanity that is considered to contain elements of pornography. The author uses semiotics analysis in order to explore the social and linguistic significance of the film, both verbal and nonverbal. Semiotics in this study itself using the approach through the idea of two-stage signification Roland Barthes (two order of signification). Researchers also want to know how the representation of female sensuality in the ad. Using qualitative research methodology is observing New Era Boots advertisement to obtain the required data.

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